How has the Direct Sale of Building Materials Become Easier than Before?
Digitization, increasing globalization, changing building regulations, and new and emerging competitors are all upending established practices and business models when it comes to the direct sale of building materials in the USA. Nowadays, manufacturers can use B2B eCommerce platforms to send online building materials catalogs, reinventing the wheel, gaining a competitive edge and making processes easier and more efficient than ever. How are companies innovating B2B eCommerce? Below are key trends surrounding the direct sale of building materials in the USA:
•Vertical and horizontal integration – Another major benefit of recent B2B eCommerce solutions for manufacturers is the direct sale of building materials in the USA and the ability to provide one-stop shopping convenience to customers. eCommerce sites and platforms provide customers with a comprehensive online building materials catalog that is complete with everything they might need to complete their project. These online resources can provide customers not only with direct access to product inventories but also to a wealth of product information and other options to procure supplemental products along with installation services and other related offerings, supplying and satisfying multiple needs within a single location. This is one of the main reasons why eCommerce solutions are becoming such a widespread option for construction companies and building materials manufacturers in today’s increasingly modern and global market.
•Social selling – Social networks are proving to be crucial marketing channels for both B2B and B2C companies. Unlike traditional media, social networks don’t only work as broadcasting platforms, but as interactive channels through which companies can reach out to the right people at exactly the right time, using insightful content that helps drive sales. Techniques like social listening and conversation tracking are huge in building materials B2B eCommerce marketplaces, allowing companies and brands to monitor mentions of specific words or phrases, which they can leverage to increase direct sales.
